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This Tug-of-War For the Cable News Network Shows The Extent to Which Dysfunctional US Media Has Become.

On Thursday evening, as rumors swirled regarding a shooting at Brown University, the network's Kaitlan Collins used social media, highlighting the uncertainty and directing people to her network’s 9pm newscast.

While the network is hardly a impeccable news source, her message seemed accurate for numerous observers. It stands as one of the outlets where you can find grounded and largely reliable reporting – especially during fast-moving events like the one taking place near a New Hampshire storage facility.

A Precarious State During a Corporate Struggle

However CNN, now 45 years old, finds itself in a precarious situation as two giant media empires battle over ownership of its parent company, Warner Bros Discovery.

No matter the result, the fate of CNN has turned into a high-risk game of business acquisition, rather than as a question of what serves the news-consuming public.

“Here is one more case of the profound systemic issues with roots in many years of regulatory actions,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a professor of media policy at the University of Pennsylvania.

The conjecture about who will own Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – misses a larger point.

“It is often framed as a financial tale with powerful individuals as the central actors, but there is hardly any discussion of the common good,” Pickard added.

A Further Layer: The Former President

The network's predicament is further muddied by Donald Trump’s views about a network he has consistently labeled as perhaps his primary “fake news” antagonist.

Recall the chants of “CNN sucks!” at his rallies, his team's disciplinary suspension of reporter Jim Acosta’s press credentials, or his clashes with Collins in press briefings.

Trump now says that CNN needs new ownership. This can be interpreted as ownership that will shield him from journalistic oversight. That is a factor in why he appears to support Paramount Skydance, which has made a hostile bid.

Trump has reason to like that bidder more. For one thing, it is controlled by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

Paramount, owner of CBS News, also recently appointed the conservative Bari Weiss, noted for her “anti-woke” beliefs, as the lead editor of that historic news network.

An Outcome of More Instability

Notably, if Netflix wins, CNN and other cable outlets would first be spun off into a standalone company. Such a move could be a relief to many at the network, but it’s not exactly a safe harbor. That structure could position CNN for a future sale. It never ends.

In the view of Timothy Wu, much of this is illegal, anyway. The influential voice of big tech’s dominance recently argued that anti-trust laws should disallow both deals.

“Each proposed deal would be detrimental to the country, and both should be contested by the government,” Wu recently wrote.

The Core Issue and a Path Forward

No matter the outcome regarding CNN, the underlying crisis endures.

“Our current system is a profoundly structure that undermines democracy, but we shouldn’t give in to the belief that change is impossible,” Pickard said. Regulatory choices – dating back to the 1930s and 1940s – helped to foster this hyper-commercialized monster, and new policy decisions can address it.

Will that happen in an era where the Federal Communications Commission chair refuses to acknowledge that the agency is independent? Overhaul is highly improbable now, but that should not imply it will not happen in the future.

Policies that bolster independent news organizations, reinforce local journalism, subsidize public media, and prohibit the consolidation of media power in too few hands are not only possible – they are essential for a healthy democracy.

Regarding media ownership, larger is not superior. And news organizations such as CNN cannot be pieces in the latest merger game.

About the author

Heather Romero

Automotive journalist with over a decade of experience testing vehicles and covering industry trends.

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